Minority Report is coming
'SixthSense' is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information.
My name is Louis, I am 26 years old and I am a digital creative. I speak pixel, dpi & 2.0. I create from concept to design on the web, in print and social media.
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augmented reality
Productivity Future Vision
Als de toekomst zo wordt vormgegeven then I'm in! Knappe visie van Microsoft. Hopelijk zal alles wat vlotter opstarten dan in anno 2009 of de wereld zal er nogal bluescreen uitzien. Tegen 2019 ben ik 35 jaar en hopelijk verdien ik tegen dan bakken poen zodat ik dat allemaal kan betalen.
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Augmented Sneaker Reality
via wired.com
Augmented Reality is 2009 binnengesijpeld en klaar om te boomen in 2010, althans menig trendwatcher. Ik suggereerde eerder al dat AR verder zal gaan dan alleen een printje dat je voor je webcam moet houden. Slimme merken zullen AR even slim gebruiken. Benieuwd of De Lijn zo'n slim merk is.
Adidas zal in februari uitpakken met AR op de flap van je sneaker. En ze beloven dat het meer zal zijn dan een digitaal pop-up prentje met wat animatie. We zullen zien... Er zullen drie games in zitten waar je met je sneaker in zult navigeren. Leuk, maar niet aan te raden na een potje basketballen als je het mij vraagt.
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adidas
augmented reality
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Is this the next step in Augmented Reality?
So how about this?
Augmented Reality has been out there for a little while and the technology keeps evolving. The Transformer campaign introduced face recognition, which made it possible to augment the virtual reality without a printed shape. Since then I think the possibilities are endless as long as you can tag a shape or a location as a reference. So instead of printing out a shape, how about using a shape that always looks the same and is already out there, such as a logo.
That would open up the technology for interesting partnerships with companies such as De Lijn, the Flemish public transport company who has busses driving all over the country. Imagine every Coke vending machine being a platform for an Augmented Reality application, as long as it has the Coca Cola logo on it.
It would also encourage advertisers to be really creative with this platform. The only reason people would pop up their iPhone is when there is something interesting to see. That means no old school hard selling, but valuable, meaningful content.
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augmented reality
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